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“Women who love fashion-forward looks, but are savvy enough to source their classics, are finding the best fit and price is often the men’s department.”

Retailers make men’s shopping a more pleasurable experience both in-store and online.

Why do women have to seek the men’s department to buy quality, comfortable, and well-priced items?

Check out the Wall Street Journal Video below about the new trend of women buying clothing in men’s clothing stores.

WSJ Best Kept Women’s Fashion Secret: Buy Menswear